Website allows customers to find more information and deliver marketing messages about your business anytime. Website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages.
Fading Social Media Reach
If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it.
Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.
Have More Constructive Conversations
The website is your platform to answer all basic questions your potential customers may have about your business and brand. When people visit your website, they seek answers to basic questions like what you do, your products/solutions, your location, contact details, etc.
It also is a step towards effective customer service and relationship building, especially if you have AI-powered chatbots enabled on your website that can solve basic problems of your customers when they need it the most.
Compete With Other Industry Goliaths
Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time.
Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position on the search results page is one of the many ways to challenge your industry Goliaths.
Website Adds To Company’s Credibility
If you want to show the world that you take your business seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility.
If your brand is rated 5-star on review sites like Facebook，people expect to see your website to get more information about the brand.
Showcase Your Offers
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control.
You can also highlight your awards, testimonials, and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influences their decision to contact you.