XiaoHongShu Advertising Agency

Unlike other e-commerce platforms, Xiaohongshu started from the community. In the beginning, users focused on sharing overseas shopping experiences in the community. After that, information sharing on beauty makeup, personal care, sports, tourism, home furnishing, travel, hotels, and restaurants appeared on Xiaohongshu, touching on the consumption experience and all aspects of lifestyle.

At the beginning of 2016, Xiaohongshu changed the manual operation content to the form of machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thereby improving user experience.

As a lifestyle community, Xiaohongshu is unique in that the content posted by Xiaohongshu users comes from real life. A sharing user must have rich content in order to have content to share in Xiaohongshu, and then attract fans’ attention.

In Xiaohongshu, a user triggers “community interaction” through an “online sharing” consumption experience, which can drive other users to perform more consumption, and these users will in turn carry out more “online sharing”. Eventually, a positive cycle is formed. As people’s lives are becoming more and more digital, the Xiaohongshu community will play a greater social value in the tide of social media marketing.