Instagram is the perfect channel to reach a large audience, this is because Instagram has over a billion monthly active users. On average, users spend 53 minutes a day on Instagram, making the platform the second most visited social network after Facebook.
Instagram helps maintain your relationships with customers and prospects. People love connecting with brands through the network. According to research, 90% of users follow at least one company account on Instagram.
Another point to consider is the sales acceleration opportunity for Instagram. According to Facebook’s 2019 research, 65% of respondents visited a brand’s website or app after seeing that brand’s website or app on Instagram. After this, 46% of respondents buy the products online or offline.